story & press

Services

Many ways to get your story told. One flat price.

TV, podcasts, press and best-of curated lists build credibility with buyers and are essential to showing up in AI answers. Every placement reaches your audience today and becomes a source AI engines cite tomorrow. We bring the options, you approve the ones you like, and you only pay when one lands.

Claim Your First Placement Free See Placement Types
YOUR FIRST PLACEMENT LIMITED TIME
$999FREE

Your first approved placement is on the house after a fit call. After that, $999 flat per placement.

You set the pace, one a quarter or several a month. Billed only when you're picked up, placed or land an interview.

If your brand is not showing up in the media coverage AI is reading, you are not showing up in the answers AI is giving.

Greg Galant, Co-founder and CEO, Muck Rack · "What Is AI Reading?" report

Placement types

Where your story can land.

I pitch your story across all four types and bring you the opportunities that fit. You approve the ones you want, and each one that lands is $999, whatever the type.

LIVE MORNING BUSINESS YOUR EXPERTFounder, Your Company · on what's next for the industry Industry leaders weigh in · Your Company on the trends shaping the industry · Expert insight at 9:00 · Industry leaders weigh in · Your Company on the trends shaping the industry · Expert insight at 9:00TRENDING

TV interview

A live or taped segment on local or national TV, or a broadcast-style streaming show, with your spokesperson as the featured expert.

  • Segment angle pitched to producers
  • On-camera prep and talking points
  • Clip and station page for your site and socials
Past pickups have landed onPRESS RELEASE PICKUPS
Forbes Logo

Press mention

Your expert quoted or your company featured in a journalistic outlet, from a reporter's story to a bylined article in your voice.

  • Expert commentary pitched to reporters on deadline
  • Bylined thought leadership written with you
  • Quotes and facts checked before they run
EPISODE 142 · INTERVIEW Rewriting the industry playbook with Your Expert · 42 min 14:5242:10

Podcast guest spot

A booked interview on a show your buyers already listen to, long enough to show real depth on your topic.

  • Shows matched to your audience and niche
  • Host briefing and question prep
  • Show notes that name and link your company
The 10 best picks for 2026EDITOR'S ROUNDUP 1 Your CompanyEditor's pick · Best overall 234

Best-of list feature

Inclusion in a "best of" roundup or resource guide for your category, the exact pages buyers and AI engines check when comparing options.

  • Trusted lists AI often sources, targeted first
  • Your entry, proof points and description prepared
  • Editorial roundups only, never paid directories
#1

Brand mentions were the top factor tied to AI Overview visibility.

“Brand web mentions show the strongest correlation (0.664) with AI Overview brand visibility.”

“Think: PR, thought leadership, and strategic partnerships.”

Ahrefs · study of 75,000 brands

Included at no extra cost

Strategy comes with every placement.

Other firms bill these separately. Here they're included in every $999 placement.

Jon Lightfoot, lead strategist on every Story & Press PR account
YOUR STRATEGIST
Jon Lightfoot

I lead the strategy on every account, backed by a dedicated PR team. Ranked #1 worldwide for SEO and GEO on UpworkMRR, with 20+ years building brands.

YOUR BRANDOUR OUTREACHTV segmentPodcastPress featureBest-of listChatGPTClaudeGoogle AIPerplexityBRANDCOVERAGEAI ANSWERS

Story and angle strategy

Finding what your company knows that reporters and buyers need to hear.

Executive positioning

Messaging that makes your founder or CEO the go-to voice in your category.

Pitch writing and outreach

Tailored pitches to producers, hosts, editors and list curators.

Interview prep

Talking points, likely questions and a short practice run before you go on.

Outlet targeting

I target the outlets your buyers trust and AI engines often source when answering prompts.

AI visibility reporting

Monthly tracking of your mentions in ChatGPT, Claude, Google AI and Perplexity.

How a placement works

You approve it. It lands. Then you pay.

Placement pipelineYou approve every opportunityMorning news segmentTV interviewLandedIndustry podcastPodcast guest spotBookedCategory roundupBest-of list featurePitchingAI mentionsIllustrative · ChatGPT, Claude, Google AI, PerplexityRising
  1. 1

    Fit call

    A 30-minute call to find your strongest stories and the outlets that matter to your buyers and determine synergistic fit.

  2. 2

    You approve

    I bring you specific opportunities. Nothing is pitched in your name without your yes.

  3. 3

    Pitch and prep

    We handle outreach and follow-up, then prep you with talking points before you go on.

  4. 4

    It lands, you pay

    You're invoiced $999 only once you're picked up, placed or booked for the interview.

LIMITED TIME OFFER

Your first PR hit is free.

Schedule a call and tell us about your company. If we're confident we can support you, your first approved placement is on the house. That's a $999 value with no strings attached.

  1. 1Fill out the form
  2. 2Have a 30-minute fit call with me
  3. 3Get your first placement free

Claim your free placement

Limited time. One free placement per company, offered after a fit call. No credit card needed.

Service questions, answered.

What does "approved placement" mean?

Before I pitch anything in your name, I send you the outlet and the angle. Only opportunities you say yes to can become billable placements.

Can I pick a specific outlet or placement type?

Share your wish list and I'll aim for it, but no one can promise a specific outlet. I pitch your story wherever it fits best, including trusted outlets AI engines value and often source when answering prompts. You approve or pass on every opportunity before it can be billed.

Can I control how many placements I get?

Yes. Set the pace that fits your budget, from one placement a quarter to several a month, and change it any time.

Do you write bylined articles?

Yes. Bylines are written with you, in your voice, and count as a press mention once an outlet publishes them.

Are curated best-of lists the same as paid directories?

No. I only pursue editorial roundups and resource guides, not pay-to-play listings.