PR and media relations
Reporters on deadline, story angles that fit their beat, and the follow-up that turns a pitch into a quote.
About Story & Press
Expertise behind every pitch. A PR team behind every placement.
Story & Press pairs a strategist who knows how AI engines choose their sources with a team that books the interviews, segments and features those engines read.
The founder
I started as the client.
Before I ever pitched a journalist or tuned a website, I built a company of my own. I ran Wellington Fragrance Company for a decade, from 1996 to 2006, and sold it. Owning the brand taught me what a single piece of good coverage can do for sales, and how hard it is to earn when you’re busy running the business. Since then I’ve spent 17+ years in search, from multi-location franchise brands to early-stage startups. At Mathnasium I led marketing on a global scale. On independent projects, I’ve grown sites from thousands of indexed pages to millions. In 2023 I shifted my focus to AI search, and one pattern kept showing up. ChatGPT, Gemini and Perplexity lean on the same sources editors and producers trust. Great SEO alone wasn’t enough. Brands needed to be in the press. Story & Press is the solution.
Track record
#1 out of 19,121. Ranked first globally.
UpworkMRR ranks every SEO and GEO specialist on Upwork worldwide. Here's where I landed.
Illustration of the UpworkMRR world leaderboard. Other specialists anonymized.
#1 of 19,121
SEO specialists worldwide*
#1 of 2,160
GEO specialists worldwide*
30,000
hours of hands-on client work
5.0★ / 100% Success
rating and project success across 57 client reviews
*UpworkMRR earnings-based leaderboards. UpworkMRR is independent of Upwork.
Career Milestones
Thirty years of building brands.
- 1996
Founded a brand
Launched Wellington Fragrance Company and grew it for a decade.
- 2006
Sold the company
A founder's exit, and the start of a career in marketing.
- True Family
VP of Brands & Strategic Marketing
Led brand and strategic marketing for a billion-dollar portfolio of 50+ companies.
- Mathnasium
Sr. Director, Global
Led global marketing for a franchise brand with 1,000+ centers worldwide.
- 2018
Went independent
Started consulting on Upwork, now ranked first in the world.
- 2023
All in on AI search
Began optimizing brands for ChatGPT, Google AI and Perplexity.
- 2026
Launched Story & Press
Earned media built for the way people now search.
The team
A team that lives, breathes and thrives in PR.
Strategy is only half the job. Behind every placement is a supportive team of PR specialists who know the producers, hosts and editors, and who keep your story moving until it lands.
Podcast bookings
Shows matched to your audience, hosts briefed ahead of time, and you prepped before you hit record.
TV featured spots
Segment ideas producers can say yes to, plus on-camera coaching so your spokesperson owns the moment.
Listicle placements
Best-of lists and roundups in your category, the pages AI engines check before recommending anyone.
I set the strategy and keep it aimed at the trusted outlets AI values and often sources. The team makes sure it all comes together cohesively and executes the plan with precision.
Meet the Team on a Call
LIMITED TIME OFFER
Your first PR hit is free.
Schedule a call and tell us about your company. If we're confident we can support you, your first approved placement is on the house. That's a $999 value with no strings attached.
- 1Fill out the form
- 2Have a 30-minute fit call with me
- 3Get your first placement free